Marketplace Learn
Marketplace Learn
At Walmart, I lead the content strategy for Marketplace Learn, driving AI-powered initiatives that enhance seller education, self-service, and knowledge accessibility across North America. I collaborate with cross-functional teams to optimize content workflows, improve UI experiences, and manage a team of writers responsible for 1,000+ learning guides and resources.
Walmart Marketplace is the second-largest e-commerce platform, and I lead the Marketplace Learn team—a platform that empowers sellers throughout their e-commerce journey with FAQs, AI-integrated support, and personalized learning experiences. I oversee a team of copywriters to ensure content accuracy and consistency across the platform, and I design and provide Figma layouts that enhance the user interface and overall learning experience. Marketplace Learn supports over 160,000 monthly active users and 60,000 daily active users, and I leverage Mixpanel insights to refine user journeys, identify content gaps, and optimize our top-performing guides to drive engagement and self-service success.
Content Strategy and Outcomes
AI Integration & Optimization Work on Marketplace Learn
AI Knowledge Base Integration
Partnered with senior principal engineers to integrate AI capabilities into the Marketplace Learn knowledge base, enabling sellers to access personalized, prompt-driven guidance across FAQs and onboarding content.
Benchmark Data Set Development
Collaborated with engineering teams to create a benchmark dataset, ensuring that AI-generated responses accurately reflect Marketplace Learn’s approved content and style guidelines.
LLM Testing & Quality Feedback
Participated in testing large language model (LLM) outputs by comparing AI responses against verified Marketplace Learn articles, providing structured weekly feedback to improve model precision, tone, and factual accuracy.
Prompt Analysis & Content Refinement
Reviewed real seller prompts to identify knowledge gaps and updated Marketplace Learn content based on recurring AI interactions, improving both AI accuracy and content discoverability.
Cross-Functional Collaboration
Worked cross-functionally with AI product, engineering, and content teams to align prompt frameworks, taxonomy, and metadata with user intent—laying the groundwork for the WALSA Smart Assistant initiative.
Performance Insights & Continuous Improvement
Used Mixpanel analytics and prompt data to identify high-traffic topics and content friction points, feeding insights into both AI retraining cycles and Marketplace Learn content iteration loops.
Governance & Validation
Established a content governance process to validate which Marketplace Learn guides the AI could safely surface, ensuring compliance, accuracy, and editorial quality across all automated responses.